As promised in last Thursday’s posting, I’ve put in some phone time to see what impact the recession has had on the modifying scene. Had some interesting chats with senior staff at suppliers and retailers, and the bottom line is this – it’s not been easy, it’s not going to get any better any time soon, but there is business to be had if you think smart. One well-known company boss said outfits that were stacking it high and selling it cheap would always turnover stock, but without necessarily making much in the way of profit. His attitude was that colleagues needed to be canny in terms of their marketing strategy, and that sticking a double-page ad in some of the modding mags was pretty much a waste of cash. Clever online marketing, low-cost viral stuff and building solid relationships with enthusiast clubs – either local or national – was not only a good way to find customers, but keep them coming back time and time again. There’s little doubt the scene has been hit by a lack of disposable income, but for you the customer that’s no bad thing. It means it’s worth shopping around, because there will be deals to be had. Four new rims for the price of three is a obvious one I saw in the Isle of Wight last week. If you’ve cash to burn, lucky you, so make sure you get the most for your money.
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