The allure of Allora

The Autosport Show at Birmingham NEC starts later this week and runs through to Sunday. For the first time in a good many years I’m not going at all – too many other commitments make it impossible – but despite the impact of the recession, the event and that end of the automotive industry seem to be going from strength to strength generally. Evidence comes in the form of Creation, a British company making its Autosport Show debut, which effectively exists to fill the gaps caused the recession. If you’re the boss of a performance engineering firm, and you’ve been hit hard and are lacking the finances to redevelop tooling and infrastructure, outsourcing to someone like Creation is one way round it. Evidence of what Creation can do is pictured above. This car, bearing a striking resemblance to the McLaren F1, is called Project Allora and is a design concept and production feasibility study for an undisclosed international client. The mid-engined two-seater features a composite body over a steel underframe and uses a V8 engine to deliver supercar performance. My guess is it will never see the light of day; it’s a technical advert for Creation’s skill and ambition, designed to drum up trade from other companies. Just goes to show, for every one person struggling because of economic conditions, someone else will prosper.