Despite having a comedy name that sounds like something from a Harry Enfield sketch, the Cholmondeley Pageant of Power (it’s pronounced Chumley) is a motoring event growing in status. Launched in 2008 as a Goodwood Festival of Speed for the north, it’s staged at Cholmondeley Castle in Malpas, Cheshire and – after pulling in 50,000 people last year – was awarded Best Tourist Event in Cheshire 2010. That’s perhaps not the most prestigious honour in the world, but it’s still an impressive achievement for a three-year-old idea. It’s sponsored by Bentley – based just down the road in Crewe – and the car maker has signed on the line until 2013. This year it will be bringing along the Continental Supersports Convertible ice speed record car. With the four-time world champion rally driver Juha Kankkunen at the wheel, last month it set a Guinness-approved top speed of 205.48mph on the frozen waters of the Baltic Sea. Masses of other automotive exotica will also be display at Cholmondeley, plus displays of motorcycles, helicopters, powerboats and hovercrafts. It’s all taking place on 15-17 July, and is another great example of why there will never be another British Motor Show. Visit www.cpop.co.uk for details.
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