Been writing a piece for Auto Express magazine this week about apps that car manufacturers have developed to promote their products. As I write at the start of the article, most have them and those that don’t say they will have very soon. What was interesting to me was that many of them are somewhat lacking in creativity and needless to say they didn’t make the final cut. Okay, I appreciate it’s important for an app to showcase what’s in the showroom – the model range, the optional extras, a car configurator, locating a dealer and booking a test drive – but a little more imagination beyond that wouldn’t hurt. Some apps do go the extra mile and I wasn’t surprised to find it’s the up-and-coming brands who are at the cutting edge of that. Hyundai has an app version of its boot-shoot TV advert, Skoda and Chevy have ice hockey and baseball games respectively, and Kia has a weird boxing thing with cats. Yes, really. Yet again these innovative brands with fast-improving cars are pointing the way forward.
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