The most influential interior ever?

Spent the last couple of days immersed in the world of the Jaguar XF for a buyer’s guide that I’m writing. One of the more interesting bits was a chat with a main dealer who said it was the interior of the car that really wowed potential buyers. It’s not just that it remains a sophisticated reinterpretation of a Jag cabin (pictured), but what the dealer referred to as the ‘Jaguar handshake’. By that he means the active elements of the ignition process, which are the pulsing red ‘heartbeat’ on the starter button, the rotating dashboard air vents and the rising round gear selector. In his opinion, it was those which had helped redefine modern Jaguars and brought a new and younger type of customer into the brand, people who would never have considered one before. Up to a point he’s right. The exterior design, such a departure from the S-Type, also helped. But it got me thinking about other examples of where a new style of cabin had sparked such a transformation in public thinking about a brand. And I couldn’t think of a single one.