As well as being an example of hideous spelling, the Motorola Xoom is a tablet PC along the lines of the Apple iPad. Every Honda dealer in the country will soon know this because each is getting a couple of them to help sell the all-new Civic (pictured above). Using what’s known as ‘augmented reality’, customers will be able to use the Xoom’s built-in camera to view a specially prepared showroom car. Doing so will bring up additional information on various aspects of it – design, engines, environmental technology, etc – to the Xoom’s screen. Honda bosses say the benefits are numerous; firstly, it’s a hi-tech and fun way for customers to interact with the car. Secondly, it helps motivate the staff by giving them more to play with than just brochures. But it’s the third reason that I thought was most interesting. Using a Xoom helps standardise the messaging about the car. In short, sales staff can’t be trusted to give all the information – or all the right information – about the new Civic. I would have thought that was a key criteria for the job, and if they can’t get that right they shouldn’t be working in car sales.
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