I was flicking through the pages of Auto Express this morning over breakfast. The magazine has recently had a redesign and one of the new innovations is QR codes linking to video content on the website. Want so get “up close and personal with the new Mondeo at its world debut in Detroit”? Take out your smartphone, scan the code with the QR reader app and it links straight through to a YouTube clip of a journalist talking about the car on the Ford stand at the recent US motor show. Last week I wrote a story for a industry magazine about dealer marketing initiatives and QR codes cropped there, too. Include the black and white squiggle in a newspaper advert and readers who scan it get details of an offer on fixed price servicing. QR codes are becoming an increasingly frequent part of our lives. People like scanning them because it’s quirky. Is it a gimmick that will fade in popularity with time? Not sure. But did you know they started out as a motor industry invention? A Toyota supplier invented them about 15 years ago to track stock moving through the factory production line. Now they’re everywhere and you can even create your own. Scan the one above to see what I mean.
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