That's Dacia, pronounced Datch-ia

It isn't often a new car company launches in the UK. But when it does it either gets largely ignored, as with Chinese brand Great Wall and Nissan’s upmarket cousin Infiniti, or there’s masses of interest. The latter is likely to be true for Dacia which is owned by Renault. The cars have been on sale in mainland Europe for some years and their value-for-money ethos has gone down a storm. The rather unfortunately named Duster will be the first to hit UK showrooms, and costing from £8,995 it’s an SUV for city car money. Many people will rightly suggest that in life you get what you pay for, and in many cases that’s true. But the industry buzz around the brand is genuine, and personally I can’t wait to get behind the wheel of the Duster. It’s a decent looking beast that I think will appeal to many people, particularly those who like the idea of a new car for used car money. Watch this space.