There is much to like about the all-new
Audi A3. The exterior design is timeless, the overall weight is down massively
and it drives very well indeed. The thing that felt like a bit of a disappointment
was the interior. Yes, it’s all very smart with soft-touch plastics and nice brushed
aluminium detailing. But I couldn’t help thinking it was a bit dull. There’s a
fine line between an understated and subtle interior – Audi’s description of
the dashboard – and something lacking character or any kind of ‘wow’ factor. Maybe
it’s just me. Posting this a few hours early from a Heathrow hotel. Away to Amsterdam in the morning for a Ford product news announcement. More on that next week.
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