Monday 21 June 2010

MG designs itself a future


Admittedly it’s not the most dynamic of photographs, but the story behind it is worthy of note. The world’s newest automotive design centre has just opened in Birmingham, courtesy of performance brand MG. It’s part of a multi-million pound investment at the 69-acre MG Birmingham site – what used to be the sprawling Longbridge plant – and which also houses a technical and engineering base. Together they are developing new MG models, the first of which, the MG6, will launch in the UK later this year. Final details of the car and further development of the MG Zero concept – both of which have previously mentioned in this blog – will be carried out in this anonymous grey building. And despite Chinese ownership, the good news is the design team is headed up by a Brit, Tony Williams-Kenny. A couple of years ago the future didn’t look great for MG. Given this investment, it looks rosier now. Whatever you think of its plans, this can only be good news for British jobs. The issue is the long-term; how good will the cars be and will anyone want them.

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