Thursday 21 January 2010

A Fiat 500 too far


Writing this from a hotel in Cheltenham, where I’m driving the Fiat Punto Evo. Given Mitsubishi’s use of the E-word, it sounds like it should be an uber-hot hatch but it’s not. More next week.

Saw a new-shape VW Beetle in bright pink parked on a drive earlier in the week. This one looked like an after-market paint job, but there were plenty of originals – Nissan Micra C+C, MkI Ford Ka, Mitsubishi Colt convertible. Arrived at the hotel and found this monstrosity of a Fiat 500 shining out from my inbox. The company’s marketing boss says it will appeal “mainly to young women”. Really? You think? She also says they will be “free-thinking drivers with a distinctive personality”. Well, I hope they’re very happy with their purchase, and for a long time, because God knows what the resale value will be when they want rid of them. Dealers loathe these cars because they’re buggers to shift second-hand.

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