Monday 8 March 2010

Peugeot launches car club


Have you heard of car clubs like StreetCar and ZipCar? They usually operate in towns and cities, and you hire a vehicle from them by the hour. They’re for people who don’t need the hassle and expense of owning wheels but still want regular access. Later this year Peugeot will become the first manufacturer in the UK to launch its own car club. Called ‘Mu by Peugeot’ it’s based around a single dealership and works via online bookings. You go on the website, reserve what you want then visit the dealership to collect. It’s open to anyone, but if you’re already a Peugeot owner you can swap your car for something else for the day. Got a 107 city car but need to drive 300 miles to Grandma’s house? Swap to a 407. You can book everything from Peugeot bicycles and scooters to the i0n electric vehicle and RCZ sports coupe. You can also have accessories such as a roof box, bike rack or sat-nav. A pilot scheme will launch in London later this year and if it’s a hit will spread further a field. I suspect rival firms will be watching very closely. Well done Peugeot for taking the bold step to go first.

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