MINI has this week shown it hasn’t lost the creative touch when it comes to marketing. If you’re looking for something last minute and unique for the MINI fan in your life, this might do the trick. It’s not an actual present, but might liven up an otherwise dull one! Available through MINI UK’s Facebook page, the app allows you to devise and customise your own wrapping paper. Starting with a blank page, visitors choose the background colour then ‘drag-and-drop’ from a selection of festive icons to create their own design. These include images of snowmen, mistletoe and Santa. Message options include ‘It was alive when I wrapped it’ and ‘Isn’t it amazing what you can find in skips these days’. Once the paper is designed, simply print it out. Genius. This is the last post before Christmas, so have a great one and thanks for supporting me during 2011.
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